Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the ...

Magnite (NASDAQ:MGNI) stock surged 6% to $24.77 on Tuesday, extending a standout year-to-date advance of 52.5%. The Trade Desk (NASDAQ:TTD | TTD Price Prediction) shares edged down 0.16% to $12.32 and ...

Google must open its ad auctions to rivals and accept years of outside oversight, according to the full decision in the US government’s ad tech case, unsealed on Wednesday. US District Judge Leonie ...

A federal court has ordered Google to adjust its online ad auction regulations, reduce practices that prevent publishers from utilizing alternative platforms, and appoint an internal antitrust ...

The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

By Jonathan Stempel and Jody Godoy Sept 16 (Reuters) - A federal judge said Google should relax its rules governing its online advertising auctions and appoint an internal antitrust compliance monitor ...

Selling pressure in advertising technology is concentrated on AppLovin (NASDAQ:APP | APP Price Prediction), the mobile ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

Attekmi, an ad tech provider offering a range of monetisation solutions and custom development services, was shortlisted by ...